Is Your Website a “Needle in a Haystack” in the Search Engines?
What can MultiSoft’s Web Promotion and Search Engine Optimization Services do for your company? Why do you even need this service?
To illustrate, let’s think about a new restaurant in town. Unless you have lots of people and traffic passing by, people may not even know it exists. The restaurant needs to promote itself and gain visibility to potential customers. They need to advertise, distribute flyers, and use other means to let potential customers know they’re there and open for business.
The same applies to websites, and there are billions of them. How are people going to find your website? Because of the sheer volume of websites on the Internet, things get a little more complicated.
We need to talk about two different aspects of website visibility. One aspect is Search Engine Optimization (SEO), the other is site promotion.
But first, you need to define your audience. Are you promoting your products and services to a local audience, or to a national or international audience? What are the needs and interests of your targeted audience?
People use search engines like Google, Bing, and others to search for information on the Internet, most frequently using their mobile phone.
Let’s talk about SEO first. It’s a complex topic, and we can only scratch the surface here. People enter search phrases to find what they are looking for.
Search engines dissect and analyze the search phrase which, with today’s technology. The search engine determines the user’s search intent as best it can. This is where site optimization becomes important. The site page titles, headings, introduction, and sub-headings must include relevant keywords which the search engines can use to define the user’s search intent. To rank in search engine listings, the site content must also be unique, relevant to the user’s search intent and offer value. Beyond this, SEO involves many different requirements which are beyond the scope of this brief explanation. It involves quality backlinks, page load speed, mobile optimization, and finally valuable content.
If your business serves a local community, make sure your website clearly shows your location, has a map, and preferably an entry in Google for Business. In addition, your SEO should identify your location, e.g., “Best selection and prices for [whatever} in [location].
The next aspect is website promotion. There are several avenues to pursue including online advertising, social media promotion, video promotion, email marketing, and networking.
It seems like a lot to take in, doesn’t it? While there’s nothing stopping you from jumping into the world of Search Engine Optimization, it’s something best left to the professionals if you want to see results.
Multisoft’s Web Promotion Service will promote your site so that it shows up in web searches. We run diagnostics and provide a report that shows potential problems with your site. We can optimize it for search engine visibility.
There’s a race for revenue occurring online today. People are searching for products and services just like yours right now, even as you read this. Isn’t it time to gas up your site and get in on the action?
That’s a Tremendous Market That You Are Ready to Tap Into When Your Site Is Properly Promoted
MultiSoft’s Web Promotion Service will promote your site so that it shows up in web searches. MultiSoft will perform diagnostics and provide a report to show you any potential problems with your site, and we can optimize it for promotion with the search engines.
There’s a race for revenue occurring online today. People are searching for products and services just like yours right now, even as you read this. Isn’t it time to gas up your site and get in the action?