Marketing thru Design and Functionality:
The Internet has so many approaches to marketing that most websites fail to pass even the most basic tests for usefulness and usability. Frequently, designers and content developers build a website around what they like, not knowing what the users or audience of their clients want and need to see.
People that design in this manner have a tendency to use false assumptions to rationalize poor decisions. This causes problems such as inappropriate advertisement formats and misdirected content that hurts brand recognition and results in rejection of a company’s ideas and opportunities.
According to experts, faulty assumptions most often can be linked to the lack of market research. How can a design team adequately assist you if they do not understand the market you are targeting? The answer is that a design team cannot be of help until they understand you, your business, its direction and the clientele that your business serves.
Staples of our design efforts are efficient research, design assessment and application of marketing methods. We facilitate direct communication among our staff and researchers on target topics, enabling us to share new research findings and ideas that result in timely feedback on projects.
There are many factors to consider when designing a website. Companies frequently lose sight of how people behave on the Internet. For instance, a web surfer will usually type in two words on average when seeking information via a search engine.
From that search, they will review only the top ten hits or less. If you are not on that short list, you have little chance of being visited by web surfers. Even on websites they do choose to view, they will spend half a minute on pages within the site viewed and approximately two minutes in research time on the site.
If they cannot find what they are seeking on your site within two minutes, you have lost a potential customer. The Web is a fast-paced, rapidly moving environment. If you don’t satisfy people’s information needs immediately, they are going to ignore and leave your site quickly. With regard to the architecture of a site, where information appears on a page is very important in attracting surfers.
They must be able to find information quickly without much thought. In our effort to avoid the pitfalls of bad designs, we have adopted a culture that makes design decisions based on user goals and the creation of processes that improve the customer experience.
Our team is focused on understanding how business processes, organizational structures, and corporate culture can be reshaped using information and communications technologies to measurably increase business performance.
Future goals include research aimed at better understanding the drivers of productivity for “information work”, including the work of managers, professionals, researchers and others whose work primarily involves receiving, processing and communicating information.